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House of Horror

Marketing, Management, Nightlife

Client

House of Horror

Date

October 2016

VIEW PROJECT

ABOUT THE PROJECT

Minimax established a new direction in House of Horror’s marketing approach. ¬†Overhauling a clearer and more direct message that drove ticket sales to the grand opening night which saw over 500% increase in attendance, as well as throughout the month of October into The Chainsmokers closing event.