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House of Horror

Marketing, Management, Nightlife

Client

House of Horror

Date

October 2016

VIEW PROJECT

ABOUT THE PROJECT

House of Horror is one of the largest and longest running haunted house theme parks in the United States. After several years of success, they decided to add a digital advertising element to their marketing mix. Their goal was to appeal to younger demographics, specifically millennials.

We proposed a fresh new content strategy that focused around the personalities of the horrors and characters contained in the rides. We directed several short conceptual films based around the different attractions, characters, and elements of the experiences. A targeted advertising approach through social advertising and GoogleAds enabled us to increase their online sales by over 1000% year over year.

Minimax established a new direction in House of Horror’s marketing approach.  Overhauling a clearer and more direct message that drove ticket sales to the grand opening night which saw over 500% increase in attendance, as well as throughout the month of October into The Chainsmokers closing event.