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Client

Budweiser

Date

February 2020

ABOUT THE PROJECT

Budweiser’s team worked with the Minimax team to quickly bring large audiences to their flagship events during SuperBowl 2020 in Miami. Minimax used a combination of influencers, tastemakers and their VIP audiences to bring a crowd of enthusiastic and social media savvy guests to take part in these special experiences. Minimax also provided staffing to handle everything from artist management to event logistics and helped to create a truly unforgettable experience for the Budweiser brand’s efforts.