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Client

MASS District

Date

2017

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ABOUT THE PROJECT

MASS District is a district of creatives & businesses with a vested interest in the community & economic development of Fort Lauderdale through the arts. They care about their city and want to see it grow.

Minimax partnered with MASS District as the official marketing agency for Art Walk in MASS District. The event, which attracts thousands of monthly attendees, features a variety of food, beverage, arts, and entertainment from brick and mortar MASS District members and pop up vendors/exhibitions on a monthly basis. The scope of work varied from the branding of events, conceptualizing themes and entertainment, production management in tandem with Light Up The Night, and working with the board to increase participation of MASS District members in elevating the neighborhood.